UGC creator brief template (with a shot list built for editing)

Product, audience and the one claim

Copy each line into your own document and fill the brackets.

• ·Product. [Name, what it does in one sentence, link]
• ·Audience. [Who it is for and the problem they have today]
• ·The one claim. [The single thing the viewer should remember. Every line in the video supports it.]
• ·Proof. [What the creator can show or say to back the claim, such as a result, a before and after, or a number you can support]
• ·Tone. [Casual, funny, calm or direct. Name what to avoid: scripted, salesy, polished.]

Hooks, talking points and lines

Ask for three hooks, because the opening is the part you will test. The creator films the body once and each hook as its own take. For hook types, see the video hooks guide. The table gives six angles to offer when a creator asks for ideas.

• ·Hook 1, the result. [State the outcome in the first line: This is what changed after two weeks of (product).]
• ·Hook 2, the problem. [Name the pain: If (problem) keeps happening to you, watch this.]
• ·Hook 3, the claim. [Say the one claim flat out: I stopped using (old way) after one week.]
• ·Talking points. [Three points in order, one sentence each. Say them in your own words.]
• ·Must say. [Product name, the one claim, the call to action]
• ·Must avoid. [Claims you cannot support, competitor names, anything that may change, words the brand never uses]

Shot list and filming notes that make editing easy

An editor needs separate takes, clear pauses and shots long enough to use. Ask for these six shots.

• ·Pause between takes. Stay silent and still for 2 seconds before and after every take, so each cut has clean room on both sides.
• ·Hold each shot 3 seconds. Keep every B-roll shot steady for a full 3 seconds.
• ·Film upright. Shoot vertical. Film horizontal as well only if the brand asks for it.
• ·Record room tone. At the end, stay quiet for 10 seconds in the same room. That silence helps an editor smooth cuts.
• ·Name each take aloud. Say hook 2, take 1 before each take. It shows up in a transcript, so the take is easy to find.

Deliverables, file names and usage rights

The brand fills in the usage fields. This page gives no legal advice, so have your own agreement cover them.

• ·Deliverables. [Number of hook takes, body takes and B-roll shots. Raw, unedited files in MP4 or MOV.]
• ·File names. [brand]_[product]_[creator]_hook1_take1, then body_take2, broll_01 and so on, with no spaces.
• ·Delivery. [Where to upload and the due date]
• ·Usage period. [Start date and end date, filled in by the brand]
• ·Channels. [Organic posts, paid ads, website: filled in by the brand]
• ·Paid use. [Yes or no. If yes, how the post is authorized to run as an ad.]
• ·Disclosure. [The wording the creator uses and where it appears in the video]
• ·Edits and ownership. [Who may edit the footage and who holds the raw files]

How the footage becomes ad variants

One shoot makes several ads when the edit changes only the opening. Keep the body, captions and ending the same, and place each hook at the front of its own cut. Three hooks give three variants to compare.

Edit in this order: keep the strongest take per line, cover the cuts with B-roll, caption the finished cut, then swap the hook and export. The UGC video guide explains what the footage is and how disclosure works. The Spark Ads guide covers running a creator's post as an ad.

Edit UGC footage into variants in Woven

Import the creator's files, then cut the body once. For each hook, place its take at the front and export, then swap in the next. Each export is written under exports in your workspace as a separate file, so no variant overwrites another. Woven has no automatic take picker or ad scoring, and it does not publish posts.

Common questions